Philantra Festival 2015
— graphic design —
Philantra is an Independent Art Festival held in Póvoa de Varzim (Portugal), annually produced by A Filantrópica – Cultural Cooperative in early September. The main aim of this festival is to support and highlight emerging artistic projects from different fields, such as music, dance, theater and circus; offering to its community a diverse, artistic and aesthetically demanding program, with affordable events and shows for all ages and audiences.
In 2015, for its 4th edition, Philantra presented a more inclusive and broader proposal, with a clear idea about how, during the first days of September, inhabit the city of Póvoa de Varzim. Suggesting an artistically rich, bold and multifaceted itinerary through several city sites, both conventional and alternative, Philantra has stated itself as a landscape transformer phenomenon.
We’ve developed the identity of its 4th edition, including all the communication supports, both digital and printing. Taking into account the motto of the festival for this edition: inhabit the city of Póvoa de Varzim, offering the public an artistic and cultural route through the town; we worked around the idea of the map, especially this city map, looking at its urban geography and trying to reinterpret it. We get inspired by old and contemporary maps, but also by the typical elements, symbols and colors that best represent this city, its culture and traditions; in order to create an identity that not only shines the goal of the festival but also highlights the most striking and unique features of his birthplace.